need-satisfaction approach

need-satisfaction approach
марк. ориентация на удовлетворение потребностей* (стратегия сбытовой политики, при которой сначала определяются потребности и запросы клиента, а затем подбирается самый подходящий товар из представленных в ассортименте)
See:
* * *
Маркетинг
целевой подход
метод продажи, предполагающий первоначальное выяснение потребностей покупателя и затем подготовку презентации с ориентацией на удовлетворение этих потребностей; этот подход используется наиболее квалифицированными продавцами

Англо-русский экономический словарь.

Игры ⚽ Поможем написать курсовую

Смотреть что такое "need-satisfaction approach" в других словарях:

  • Need for cognition — The need for cognition, in psychology, is a personality variable reflecting the extent to which people engage in and enjoy effortful cognitive activities.[1][2] An individual’s innate need for cognition, a concept defined as “a need to structure… …   Wikipedia

  • Need identification — Contents 1 Seven Stages 2 Need Indentification 3 Meeting Objections 4 See also 5 References …   Wikipedia

  • Need — For other uses, see Need (disambiguation). A need is something that is necessary for organisms to live a healthy life. Needs are distinguished from wants because a deficiency would cause a clear negative outcome, such as dysfunction or death.… …   Wikipedia

  • Customer satisfaction — Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total… …   Wikipedia

  • Computer user satisfaction — (and closely related concepts such as System Satisfaction, User Satisfaction, Computer System Satisfaction, End User Computing Satisfaction) is the attitude of a user to the computer system (s)he employs in the context of his/her work… …   Wikipedia

  • Industrial and organizational psychology — Psychology …   Wikipedia

  • Gestalt Therapy —     Gestalt, meaning in this context wholeness of form, became a kind of therapy associated with the human potential movement of the 1960s and 1970s. Although the concept of wholeness of form and the persistence of the whole despite changes in it …   Historical dictionary of Psychiatry

  • The Sacrament of Penance —     The Sacrament of Penance     † Catholic Encyclopedia ► The Sacrament of Penance     Penance is a sacrament of the New Law instituted by Christ in which forgiveness of sins committed after baptism is granted through the priest s absolution to… …   Catholic encyclopedia

  • Europe, history of — Introduction       history of European peoples and cultures from prehistoric times to the present. Europe is a more ambiguous term than most geographic expressions. Its etymology is doubtful, as is the physical extent of the area it designates.… …   Universalium

  • ethics — /eth iks/, n.pl. 1. (used with a sing. or pl. v.) a system of moral principles: the ethics of a culture. 2. the rules of conduct recognized in respect to a particular class of human actions or a particular group, culture, etc.: medical ethics;… …   Universalium

  • industrial relations — 1. the dealings or relations of an industrial concern with its employees, with labor in general, with the public, etc. 2. the administration of such relations, esp. to maintain goodwill for an industrial concern. [1900 05] * * * Introduction also …   Universalium


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